Footsteps is a mobile application designed to encourage students in gaining more exposure towards education and career related networking opportunities
The app provides a directory of location-based events and volunteer opportunities ranging from industry events, conferences, workshops, open houses, career fairs and more.
design process and time management
Project Timeline ―
UNDERSTANDING THE PROBLEM
Design Challenge ―
How might we provide students with accessible in-person opportunities to connect first-hand with industry professionals in order to gain a better understanding of the diverse range of career opportunities available and the pathways to get there?
In addition, how will we encourage the importance of networking opportunities for high school students?
Mobile Information Architecture ―
First-Time User Flow / on-boarding ―
UNDERSTANDING USER PREFERENCES
Proposed Solution ―
(UI design and interactions not finalized)
Iteration 1 —
Main Features ―
* Visual design not finalized (Tests)
01. On-Boarding Personalization
― Students are able to select which events appeal to them. If clarification is needed to understand event type, students are able to select an option to better define the benefits of each event. Personalization allows for a custom feed suited to the students existing event search needs.
02. Location-Based Event Exploration
― Events are curated mainly based on nearby events but also provides suggestions for similar events in nearby cities or previously visited cities. Students are able to directly search within different areas and are not limited to their current location.
03. Visibility of Friend Activity
― Social integration feature allows students to see popular events based on friend networks. If enabled, friends also within the platform will be able to see activity of upcoming event attendance and vice versa.
Design Iteration 2 —
Design Iteration 3 —
primary research studies and evaluation of existing solutions
Better understanding problem focus area and how to incorporate or improve existing features from similar products
Problem Area ―
Popular platforms such as Meetup, Eventbrite and Slack communities that have regular event postings are mainly targeted towards young adults to seasoned professionals, though high school students are not restricted from attending the events, they are generally not on these "adult-oriented" platforms and as welcomed.
There seems to be a disconnect in discovery of event happenings: 1. A user must already be active on the existing platforms, 2. Facebook's suggestion algorithm curates events related to your recent related search activity but this in turn requires having a registered account.
general pain points
― Limitation of known event posting platforms welcoming to high school students
― Language of websites particular to mature crowds and existing industry professionals
― Students may navigate through multiple platforms at a time in order to find events
Competitor Analysis ―
exploration of existing event search and directory platforms
OUTREACH ON user research and ux design slack discussion communities
user research facilitation documentation
The following document is a summary of a user testing session conducted to better understand core users of the product (students transitioning from high school to university, college, trades, workforce, etc.).
A prior solution within the workshop was tested, but based on findings from the session ― the solution was further improved to focus on in-person interaction opportunities with industry professionals.
identifying user problems and considering business metrics
Value Proposition Canvas ―
product learning plan
Visual Considerations ―
developing visual language, branding and style guidelines for consistency while designing
Mood Board ― related terms, theme and visual art inspiration
Next Steps ―
― Interface design and prototype testing
Sketch, Adobe XD, Principle